For several years in the mid-1980s, NBC broadcast coverage of the Ms. Olympia contest on their Sportsworld program. The taped footage was telecast months after the contest, and was usually used as secondary material to fill out programs featuring events such as boxing. Typically, the broadcasts included only the top several women. Nevertheless, Rachel McLish and some of her leading competitors were receiving national TV coverage. McLish authored two New York Times best-selling books - "Flex Appeal" (1984) and "Perfect Parts" (1987) – and was also starring in action films. The popularity was growing and women were being empowered and inspired to train. In 1983, the top prize money for the women bodybuilding was $50,000, equal to that of male bodybuilding.
Transdermal patches (adhesive patches placed on the skin) may also be used to deliver a steady dose through the skin and into the bloodstream. Testosterone-containing creams and gels that are applied daily to the skin are also available, but absorption is inefficient (roughly 10%, varying between individuals) and these treatments tend to be more expensive. Individuals who are especially physically active and/or bathe often may not be good candidates, since the medication can be washed off and may take up to six hours to be fully absorbed. There is also the risk that an intimate partner or child may come in contact with the application site and inadvertently dose himself or herself; children and women are highly sensitive to testosterone and can suffer unintended masculinization and health effects, even from small doses. Injection is the most common method used by individuals administering AAS for non-medical purposes.